When I started my company few years ago, I struggled with finding a name that was both meaningful and unique. As a design company that spanned multiple disciplines - its was difficult to find ONE selling point. Was I a programmer who could design? A graphic designer who understood programming and analytics? Or was a photographer who knew how to build networks of computers? As it turned out....all of the above. And its turned into a struggle, (scratch that) a quest to find a balance between these multiple personalities.
But the question remained-- what do I call what I do? Being just a web developer sounded limiting. The term MULTIMEDIA came to mind. But that term had two problems as i saw it. First multimedia tended to be media that was just electronic (the web, PowerPoint, email) - and I wanted to continue to work in print, and photography, and even signage.
At some point I remembered a term Douglas Adams used in HITCHHIKERS GUIDE to describe an alien race as "PAN-DIMENSIONAL" -- living across all dimensions. Well that made sense. Pan Am, was an airline that flew ACROSS the Americas. So the idea of PanMedia - design across all media forms came to be.
Because of the multi-disciplinary approach of my business and interests, this blog will vary in topic. From photography, to design, to the role of technology in life and business. I also hope to use this blog, my website, and facebook - as an example to my current and future clients as model for social networking their business. The nature of the Social Networking beast is that it keeps changing. I hope to gain first hand experience as to the amount of time and energy it takes to maintain a website, blog, facebook page, regular work, a new marriage, and my sanity.
Next up...The "Joy" of working with other artists